【All Business- COVID-19 Event Launch】India Campaign
Due to COVID-19 situation in India, we have launched campaign in all business ( AppMarket, Browser, Themestore & Game Center ) , the purpose of us to launch this campaign is to have content reliability for our users , business to see participation and growth and while users are in lockdown situation they have fun activity to participate in.
Details of the campaign are below
1. Online Time: 15th April -21st April
2. It is live on all Business ( AppMarket, Browser, Themestore & Game Center )
User journey of the campaign
AppMarket , Theme Store , Browser Journey
User Comes to campaign page Gets 1 chance free to Kill COVID-19 Virus User can download themes/apps/Games to get another chance to play lucky draw play lucky draw and chances to win
In every business H5 there is way for user to get information about COVID-19 by getting redirected to browser
Browser Journey
User Comes to campaign page Gets 2 chances free to Kill COVID-19 Virus and win prized Has 4 options to redirect on browser to read/ get information about COVID-19
Prize distribution in campaign
1. Amazon Rs.200
2. Amazon Rs.100
3. Amazon Rs. 50
4. Flipkart Rs.30
5. Uber Rs.30
6. Amazon Rs.30
7. ALT Balaji – Flat 40% on 3 months and 12 months subscription
Target for COVID-19 campaign in all business
1. Game Centre :- Participation rate 20% & Per user 2 games download
2. Browser :- Participation rate 20% & Per user time spent between 18-20 sec
3. Theme store:- Participation rate 20% & Per user 2 theme download
4. AppMarket :- Participation rate 20% & Per user 2 app download
Rules of the campaign are attached in the attachment